Health & Performance Consultant
.png)
Hi I’m Greg, and I’m passionate about helping people sustainably improve their physical, mental, and cognitive health. My focus is on developing scalable, affordable solutions to make better health accessible to more people.
My PhD focused on the connections between sleep, circadian rhythms, nutrition, and metabolism. More broadly, I specialise in understanding how different factors influencing health and performance interact, with a strong emphasis on behavioural science to help people achieve their goals.
I have an eclectic blend of experience across academia, coaching, product development, and science communication. This has included creating health apps to automate coaching, formulating functional foods and supplements (such as products to counteract the effects of poor sleep), and developing online courses. I’ve also shared my knowledge through public speaking, podcasting, writing, and appearances on TV and radio.
Throughout my education, I’ve worked directly with people to apply and test what I learnt. Initially I was a personal trainer and coach for high-performance athletes. Later, I expanded to help individuals with chronic health conditions. This hands-on experience has shaped my practical approach to health, blending scientific insights with application.
I turn research into affordable, scaleable health solutions that people love to use in the long-term.
PhD in Sleep, Nutrition, and Metabolic Health in UK Adults, University of Leeds
MSc in Exercise Physiology and BSc in Sports & Exercise Science, Loughborough University
My research has been featured in dozens of international news outlets such as BBC World Service, Reuters, The Washington Post, and TIME Magazine
I’ve appeared as a sleep expert on TV (Channel 4) and BBC Radio Leeds
I’ve contributed expert opinion to pieces in dozens of media outlets including The Metro, Stylist, Newsweek, The Daily Mail, Health.com, and Men’s Fitness
Guest Speaking
Keynote Talks
I've given talks at numerous summits and businesses throughout the world, such as the Health Optimisation Summit, Biohacker Summit, Oracle, and Miroma.
Podcast Production & Hosting
Reason & Well-being
I host, edit and produce my own podcast, and I’ve been a guest on well over 100 podcast episodes discussing sleep, exercise and health performance.
Consultancy
Start Becoming
Provided expert health and science consulting on wellness and health optimisation for businesses.
Book Author
Oxford University Press
I contributed a chapter to a leading academic book on Depression and Type 2 Diabetes.
Content Creation
Blogs, E-books, and Online Courses
Created science-backed content for platforms like humanOS, Resilient Nutrition, and Health Masters LIVE.
Greg is one of those rare scientists who is able to combine real research skills and experience with an ability to distill information into a format that is easily-understandable and actionable.
He has particular expertise in the causes of (and solutions for) sleep and circadian rhythm disruption, but is also exceptionally knowledgeable in how lifestyle in general affects health and performance. By integrating and applying these skills, Greg produces some of the best written and visual content in the digital healthcare community.
Thomas Wood
Associate Professor at University of Washington
Greg is one of those rare scientists who is able to combine real research skills and experience with an ability to distill information into a format that is easily-understandable and actionable.
He has particular expertise in the causes of (and solutions for) sleep and circadian rhythm disruption, but is also exceptionally knowledgeable in how lifestyle in general affects health and performance. By integrating and applying these skills, Greg produces some of the best written and visual content in the digital healthcare community.
Thomas Wood
Associate Professor at University of Washington
Greg is one of those rare scientists who is able to combine real research skills and experience with an ability to distill information into a format that is easily-understandable and actionable.
He has particular expertise in the causes of (and solutions for) sleep and circadian rhythm disruption, but is also exceptionally knowledgeable in how lifestyle in general affects health and performance. By integrating and applying these skills, Greg produces some of the best written and visual content in the digital healthcare community.
Thomas Wood
Associate Professor at University of Washington
.svg)
.svg)