Chief Marketing Officer
I’m Laura, and I’m passionate about marketing because it blends data, neuroscience, and strategy to create experiences that truly connect with people.
With 15+ years of experience in behavioural science, marketing, market research, and product development, I’ve partnered with B2B and B2C brands to build go-to-market plans, craft compelling positioning, and optimize customer experience from first touchpoint to long-term loyalty.
What sets me apart is my ability to combine deep behavioural insight with business strategy. I’ve led marketing and growth efforts for tech startups, built customer success functions from the ground up, and designed research for brands across beauty, CPG, pet care, wellness, and more. I know how to ask the right questions, translate data into meaningful direction, and move quickly from insight to impact.
While my path hasn’t been linear, every step—from academia to neuromarketing, customer success, and now growth strategy—has centred on using data-driven insight to improve lives. Whether advising a startup, shaping research, or scaling a wellness app, my focus is always on creating meaningful experiences by deeply understanding the people they’re built for.
I transform data into deeper connections and moments that move people.
PhD & MA in Cognitive Psychology from Claremont Graduate University, CA
Led over 50 neuroscience-informed research initiatives, applying methodologies like eye-tracking, facial coding, and implicit testing for global brands.
Advisor to early-stage B2B and B2C startups to shape marketing, product development, and scalable growth plans.
Developed and led marketing strategies for B2B and B2C wellness, tech, and e-comm brands.
Delivered successful outbound campaigns, SEO strategy, digital advertising, and strategic partnerships.
User Research & Minimum Viable Product (MVP) Testing
Lifewrite
Led MVP testing and wireframe research to uncover user needs and core value drivers, helping shape product direction and go-to-market strategy.
Data-Driven Product Development & Customer Retention
Availyst
Led user behavior tracking and analysis to inform product development and improve customer retention, while supporting marketing strategy with actionable insights.
Go-to-market Strategy & Brand Positioning
The SIX app (Immersion Neuroscience)
Scaled a wellness tech product to 18K installs and 2K monthly active users in 5 months, and delivered a high-impact partnership with an NBA team to drive reach, engagement, and credibility.
Customer Success and Growth Marketing
Immersion Neuroscience
Built and led customer success and growth functions for a neuromarketing SaaS platform, increasing client retention by 32% and guiding 75+ companies in using neuroscience to enhance content and customer experience.
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